In 2020, over 306 billion emails were sent and received every day worldwide. Email marketing is a key way for businesses to get a good return on investment (ROI). ActiveCampaign is a top choice for over 180,000 customers in 170 countries.
ActiveCampaign is a powerful tool for businesses of all sizes. It’s not just for sending emails. It helps launch targeted email campaigns, manage contact lists, and automate marketing. It has features for both beginners and advanced users, helping businesses engage customers and grow their marketing.
ActiveCampaign also offers lots of customization options. With over 20 automation start triggers and more than 30 actions, you can make your digital marketing unique. It’s great for businesses starting out or those needing advanced features like a deals pipeline and custom fields.
Email Marketing vs. Marketing Automation
It’s important to know the difference between email marketing and marketing automation. Sending emails has always been key in digital marketing. It helps you reach out to your audience with updates and promotions. Marketing automation has changed this by making tasks easier and allowing for more complex strategies.
Email marketing is known for its high return on investment (ROI). It uses tools like Mailerlite, Moosend, and Mailchimp for creating and scheduling campaigns, where ActiveCampaign also reigns high. These tools help personalize emails and segment audiences, making sure your messages hit the mark.
Marketing automation, however, goes beyond just sending emails. It uses AI and CRMs for more advanced tasks. Tools like ActiveCampaign offer dynamic email content and integrate with other automation features. This lets you create personalized campaigns based on how people interact with your brand.
Marketing automation also saves a lot of time. It automates tasks so you can focus on creating effective campaigns. To start, you need to document your current processes and involve stakeholders. Then, you build them out in the chosen platform. Always review and improve your strategies to keep your marketing sharp.
Using both email marketing and marketing automation together is a strong strategy. ActiveCampaign combines basic email marketing with advanced automation features. This way, you get the simplicity of email sending and the power of complex nurturing and segmentation.
Features of ActiveCampaign
ActiveCampaign offers many features to make your marketing better. It has over 20 automation triggers. These triggers start workflows based on what your customers do and their conditions.
The email builder in ActiveCampaign is very powerful. It’s easy to use, thanks to its drag-and-drop design. This makes it simple for anyone to create beautiful emails.
List segmentation is another big plus. It lets you target specific groups of people. This way, your marketing can be more personal and effective.
For sales, ActiveCampaign’s CRM sales automation is a big help. It works well with many CRM systems. This means sales teams can keep customer data and interactions in one place.
ActiveCampaign also helps create personalized experiences for customers. It uses dynamic content and tags to make messages fit each customer’s needs. This makes your messages more meaningful and can lead to more engagement and sales.
It also works well with eCommerce platforms. This means you can track purchases and send follow-up emails easily. Plus, it gives you detailed reports on how your campaigns are doing. This helps you improve your marketing over time.
In summary, ActiveCampaign has a lot to offer. From its automation triggers to its email builder, it’s a great tool for businesses. It helps make marketing better and creates personalized experiences for customers.
Benefits of Using ActiveCampaign for Businesses
ActiveCampaign is changing the game in digital marketing. It offers big benefits to businesses of all sizes. One key advantage is better customer engagement. By sending out emails that really speak to your audience, you build stronger connections.
The platform’s ability to personalize emails means people actually look forward to hearing from you. This is a big deal for keeping your audience engaged.
ActiveCampaign also has a top-notch high email deliverability rate. It scores around 90% in email deliverability tests. This means your emails get to the right people, making your campaigns more effective.
Plus, with over 250 modern email templates, your messages will always look great. This is important for making a good impression.
ActiveCampaign is also great for affordable digital marketing. It has different pricing plans for various business sizes. Starting at $15 for 1,000 subscribers, you get up to 10,000 emails with the Starter plan.
This flexibility means you get more features as your business grows. Even though costs may go up, the benefits far outweigh the costs.
Another big plus is the measurable marketing strategy it offers. ActiveCampaign gives you detailed reports and analytics. You can track everything from click-maps to purchase behaviours.
This level of detail helps you refine your marketing efforts. It ensures you’re getting the most out of your high ROI email marketing. Plus, the platform is easy to use, saving you time and effort.
ActiveCampaign does more than just email marketing. It also has advanced CRM tools for sales tracking and AI insights. These tools help you understand your sales better, like win probabilities and customer sentiment.
This all-around approach helps businesses grow, from startups to big companies. It’s all about finding ways to keep improving and growing.
ActiveCampaign Pricing Plans
ActiveCampaign has pricing for all kinds of businesses, from freelancers to big companies. They offer four main plans: Starter, Plus, Professional, and Enterprise. The Stater plan starts at $15 a month and if you pay yearly you will get 20% discount, perfect for freelancers and solo entrepreneurs.
Small businesses needing more marketing tools might prefer the Plus plan, starting at $49 a month, which will also be at 20% discount on yearly payment. This plan has advanced features for marketing.
The Professional plan, starting at $149 a month, is for businesses that need lots of automation. The Enterprise plan, starting at $259 a month, offers everything for marketing and personalization. ActiveCampaign’s pricing is flexible, so you only pay for what you use.
Every plan includes affordable automation features. This lets businesses easily manage their email marketing. Plus, ActiveCampaign offers free migrations to help businesses switch smoothly. The CRM integration is also a big plus, helping manage customer relationships without extra costs.
Choosing ActiveCampaign means your business can grow with the plan. There’s a 14-day free trial for all plans. You can see how powerful it is. ActiveCampaign also gives 20% discounts for annual payments and a further 20% off for nonprofits, making it a great choice for many businesses.
Using ActiveCampaign to Build an Email List
Building a strong email list is key for good email marketing. ActiveCampaign is great at helping you do this. First, you set up a list in ActiveCampaign, which helps over 100,000 businesses worldwide. You can easily move your contacts into the platform using a simple import tool.
ActiveCampaign offers lead magnets and easy opt-in forms to draw in new subscribers. Its drag-and-drop email builder makes creating campaigns easy. Plus, you can save email templates for later use. Sending a welcome email can also boost engagement right away.
Segmenting your email list is important for sending personalized content. ActiveCampaign’s tools let you group contacts by their interests. It also tracks how well your emails do, helping you improve your marketing.
ActiveCampaign works well with many e-Commerce platforms and CRMs, like BigCommerce and WordPress. It starts at $29 a month and has sales automation features. Using these tools, ActiveCampaign helps you grow an email list that’s not just big but also engaged and converting, leading to lasting success.
Why ActiveCampaign is the Email Marketing Solution for All Business
ActiveCampaign is a powerful email marketing tool for all businesses. It starts at just $15.00 a month. This makes it affordable for even small businesses to access top features.
It has a wide range of tools to help automate email marketing. This saves time and boosts efficiency. It’s a great deal compared to more expensive options like Infusionsoft or Ontraport.
ActiveCampaign is ranked #1 by G2 in Marketing Automation and by TrustRadius in Email Marketing. It’s known for its excellent customer service. Users get help through chat, email, and phone.
The company is always updating and adding new features. It listens to user feedback and keeps up with trends. This shows their dedication to providing a top-notch email marketing solution.
With over 500 free pre-built automation, users can start seeing results fast. This saves time and boosts efficiency. It’s a big help for businesses.
ActiveCampaign is easy to use, thanks to its drag-and-drop design and customizable templates. It also has great segmenting capabilities. This lets businesses send personalized messages to different groups.
Studies by McKinsey & Company show this can help businesses. It can lower costs and increase revenue.
ActiveCampaign makes it easy to schedule emails and find the best times to reach people. It has reporting features that give insights into how well campaigns are doing. This helps businesses improve their strategies.
The platform’s forms for opt-ins and lead captures are also highly effective. They make it easy to get more leads. This is a big plus for businesses.
ActiveCampaign also offers in-person trainings like “Study Hall” sessions. These sessions provide valuable insights and advice from the team. They show the platform’s commitment to helping users improve.
For businesses looking to improve their email marketing, ActiveCampaign is a great choice. It offers a wide range of features and is scalable. It meets the needs of businesses of all sizes.
Conclusion
Now you know why ActiveCampaign is a top choice for email marketing. It has amazing features like top-notch automation and a 97% delivery rate. This makes it great for growing your business.
It beats out competitors like MailChimp and AWeber with its wide range of automation and integrations. ActiveCampaign offers plans for all sizes, from the Starter plan at $12 a month (if you subscribe to the yearly plan or $15 if you subscribe to the monthly plan) to the Enterprise plan with extra features.
It also works well with other services like SendOwl and WebinarJam. This makes it easy to use and boosts your productivity.
ActiveCampaign might take some time to learn and sometimes that slows you down. However, its benefits are huge. It has everything you need for successful email marketing with powerful automation.
It’s perfect for small businesses growing or big companies looking to improve. ActiveCampaign is a key tool for your marketing strategy.